I want a Trypoxy phone…
Looks uber cool, doesn’t it? And the promise of no more aches and pains from scrolling, browsing and playing games on a traditional smartphone.
What I’m just wondering is how difficult it would be to store this phone designed by Miyazawa Tetsu & Ichimura Shigenori. Cases would have to come in weird shapes, and you wouldn’t be able to just slide your phone into the pocket of your jeans.
It’s a funky concept nonetheless – wonder if it will ever reach mass production.
For a midweek laugh
It’s been a while since I actually read a forwarded email. Just so happened to read this one today and it cracked me up. Enjoy!
What’s your TweetLevel?
Edelman has just announced two free influence measurement tools for blogs and Twitter, called BlogLevel andTweetLevel respectively.
Both tools offer practical intelligence for companies and brands, using a proprietary algorithm that uses forty different metrics to track and score bloggers and tweeters – in any language and country – according to their influence.
Are these the first influence measurement tools out there? Most certainly not. Lots of websites assign scores to influencers based on their online activity. These two tools by Edelman, in my opinion, are behind some others like Klout, which scores you based on your cumulative activity on three social networks – Twitter, Facebook and Foursquare. TweetLevel, as its name suggests, only measures Twitter activity, while BlogLevel only measures activity on your blog.
The one thing I must say that is different about TweetLevel and BlogLevel, however, is the lowdown section, which gives users detailed information on where they stand on each of the four metrics – influence, popularity, engagement and trust. They’re probably fairly generic based on your score band, but its a start
What I’d like to see now though, is a tool that puts a dollar value to the Tweet or Facebook update of a person based on their combined influence score across social networks and blogs. Let me know if you know of any.
Do you think driverless cars are the way of the future?
Facebook on an Excel sheet while in the office
Always worried that your boss will see you spending an excessive amount of time on Facebook while you’re supposed to be working? Well now you can keep up with your friends, update your status, comments on friends’ pictures, all on an Excel spreadsheet – no one will know you’re not really working!
Check out the screenshots below – all you have to do is to go to the Diesel campaign site to download an app, key in your Facebook account details and you’re all set.
All of this is carried out by Diesel in a bid to make work more fun. It’s a cool little app that will get people talking and some people might use it but it’s more about making a bit of noise around the launch of the campaign and for the relatively small cost of developing a simple app it is something that will get massive coverage because of it’s connections to Facebook. Hats off to Diesel on this one.
Are tablets and iPads the future of in-flight entertainment?
It seems in-flight entertainment is being revolutionised. Several airlines are rolling out tablets and iPads on their flights – is this a signal of things to come?
- Reports say that some first class American Airlines passengers are getting Samsung Galaxy Tab 10.1s to play with during the flight. The tablets replace American’s current entertainment system and can access Wi-Fi.
- Qantas unit Jetstar has employed the iPad as part of an in-flight entertainment system.
- Alaska Airlines last month also its 25-pound paper flight manuals with iPads.
What does this mean for marketers and brands? Lots more opportunities to engage with customers in-flight of course! Exciting times ahead.

















